Twitter, the microblogging company has again rolled out a new feature that will allow marketers get their brands to the knowledge of potential users at the right time. The new feature was rolled out by the San Francisco company on Wednesday according to Twitter Product Manager Nipon Malhutra blog post.
She said the new feature won't change or affect users Twitter feeds, saying they can dismiss promoted tweets if they so desire.
The new feature is a keyword targeted ads that brings out sponsored ads according to what keywords the user typed in.
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