Shocking revelation: people spend more time on Tumblr than Twitter or Facebook.

This is so shocking to me. When I first read the news, I was like 'David are you serious?'. Facebook and Twitter have billions and millions of users all over the world, but when it comes to the number of times a visitor or member spend on a platform, Tumblr according to David, Facebook and Twitter are far behind.
In an interview with Paidcontent in NewYork, CEO of Tumblr David Karp said members spent 14 minutes per visit on the blogging platform.
The reason? well he said it's 'media'---what you need  to do before checking an email.
Few weeks ago, Tumblr hit 100.1 million blogs and more than 80.2 million blog post have created each day. It was ranked 9th most visited website in the U.S last year with 61.3 million local visitors and nearly 170 million visitors worldwide.